PA24 Terms of Use

Effective date: 27 September 2026

1. About these terms

These terms are an agreement between you and BespokeWorks AI Limited, a company registered in England and Wales (company number 14553823), whose registered office is at Unit 9, Magreal Industrial Estate, Freeth Street, Birmingham, B16 0QZ. In these terms, "we" and "us" means BespokeWorks AI Limited, and "PA24" means the PA24 app, the web version of the app, and our website, pa24.ai.

Please read these terms before you use PA24. By using PA24, you agree to them. If you do not agree, please do not use PA24.

Our Privacy Policy explains how we use your personal data. It is not part of these terms, but please read it.

If you got PA24 from Apple's App Store, section 17 also applies.

You can contact us at hello@pa24.ai.

2. Who can use PA24

You must be 16 or over to use PA24. The app asks you to confirm this before you start.

PA24 is offered to people in the United Kingdom.

PA24 is for your own use. You may use it to organise your work as well as your personal life, but not to provide a service to other people.

3. Your account

Guest mode. You can use PA24 without an account. In guest mode, everything is saved on your phone (or, on the web version, in your browser). We cannot see it, back it up or recover it. If you delete the app or lose your phone, it is gone. If you sign in to a new account from guest mode, your notes, what PA24 has learned and your settings move to the account, and the guest copy is deleted from your phone. Your conversation and drafts from guest mode do not move. If the account is already in use, nothing moves. Section 3 of the Privacy Policy has the details.

Account. To use PA24 with an account, you sign in with your email address and a six-digit code that we email to you. There is no password. Anyone who can read your email can sign in to your PA24 account, so keep your email account secure. If you think someone else has used your account, use Sign out everywhere in Settings and contact us.

Use one account, with the same email address, in the app and on the website. You are responsible for what happens in your account.

4. What PA24 does, and its limits

PA24 turns what you say or type into a plan for your day, reminders, and drafts of messages and emails.

PA24 can be wrong. It may mishear you, misunderstand you, put something at the wrong time, miss a clash, or write a draft that is not right. Always check your plan, and read every draft before you send it.

PA24 is not professional advice. Its planning, sleep and wellbeing suggestions are general. PA24 is not a medical, mental health, legal, financial or other professional service. It does not diagnose, treat or monitor any condition. If you are worried about your health, speak to a doctor.

PA24 never sends anything for you. When you approve a draft, PA24 opens WhatsApp, Messages or your mail app with the text ready, or copies the text for you. You choose who it goes to, and you press send. You are responsible for what you send.

Reminders and alarms depend on your phone. They only work if notifications are allowed, and they can be affected by Focus, silent mode, battery saving and your phone's other settings. On iPhone before iOS 26, the wake-up is a notification, not an alarm. Do not rely on PA24 as your only way to wake up, or to remember something important such as medication, travel or a deadline.

Assistant permissions. These are off until you turn them on. If you turn on Add buffers and travel time or Move my solo events, PA24 makes those changes to its own plan of your day without asking each time. It never moves anything that involves other people, and never changes the events in your own calendars. Every change is logged, and you can undo it. Other permissions shown as "coming" cannot be turned on.

Your phone's calendar. PA24 reads only the calendars you choose. It writes to your phone's calendar only when you tap Copy today to Calendar, and then only into a separate calendar called "pa24".

Outside AI services. PA24 uses outside AI services only if you allow it. The Privacy Policy explains which services, what they receive, and how to change your mind.

5. The free version, the trial and the daily allowance

Free. The free version costs nothing. It includes three voice notes in any seven days, and the other features shown for Free in the app.

Trial. When you create an account with your email address, you get 14 days of Plus. You do not give any payment details, and the trial charges nothing. When the trial ends, your account moves to the free version. Guests do not get a trial. We may decline a further trial where an account is created again to get one.

Daily allowance. Each account has a daily allowance for outside AI services. It keeps costs fair and stops misuse. When it is used up, PA24 carries on for the rest of the day with its own engine, which may understand you less well. The allowance starts again the next day. We may change the allowance.

6. Paid plans

PA24 does not sell subscriptions yet. The paid plans shown in the app and on pa24.ai cannot be bought. Before they go on sale, we will add their terms here, including the price, how renewal and cancellation work, and your right to cancel, and we will tell you in the app.

7. Using PA24 properly

Please do not:

• break the law, or use PA24 to harass, threaten, deceive or impersonate anyone;
• add information about other people unless it is reasonable for you to use it to organise your own life, or add sensitive details about them that PA24 does not need;
• try to get around the limits of your plan, the trial or the daily allowance, or share your account;
• access PA24 by automated means, scrape it, overload it, or probe or attack its security;
• copy, change, take apart or resell the app or the website, except where the law allows;
• use PA24 where a failure could put anyone at risk, such as the only reminder for medication or a safety alarm.

If you do, we may remove content, or suspend or close your account (section 11).

8. Your content

What you put into PA24 stays yours.

You give us permission to store, copy, process and transmit your content only as needed to run PA24 for you, keep it secure and comply with the law. This includes sending it to the service providers named in the Privacy Policy, and, only if you allow it, to the outside AI services. This permission ends when you delete the content or your account, except for copies that stay in our database backups until they expire (section 9 of the Privacy Policy says how long).

We do not use your content to train AI models. The outside AI services we use are set up not to either. Section 6 of the Privacy Policy explains how each one is held to this.

You must have the right to give us what you add, including information about other people.

9. Our app and brand

We, and the people who license things to us, own PA24: the app, the website, the software, the designs, and the PA24 name and logo. While these terms apply, we give you a personal, non-exclusive, non-transferable licence to use the app and the website for your own use. Some parts of PA24 are open-source software or fonts, which come with their own licences.

10. Availability and changes to PA24

We work to keep PA24 running, but we cannot promise it will always be available or free of errors. It depends on your phone, your internet connection and other companies' services. Guest mode keeps working on your phone without an internet connection.

We may change, add or remove features. If a change significantly reduces what you use PA24 for, we will tell you in advance.

If we decide to close PA24, we will tell you at least 30 days in advance, so you can export your data.

11. Suspending or closing accounts

You can stop using PA24 at any time, and delete your account in the app (section 12).

We may suspend or close your account if you seriously or repeatedly break these terms, if the law requires it, or to protect PA24 or other people. We will tell you why, unless the law does not allow us to, and, where we can, give you the chance to export your data first.

12. Deleting your account

In the app, go to You, Export or delete your data (or Settings, Privacy) and tap Delete everything. This deletes your account and its data straight away. It cannot be undone, so export first if you want a copy. Section 9 of the Privacy Policy explains the few things that are kept for longer, and when we delete accounts that are not used.

In guest mode, Delete everything removes what PA24 saved on your phone.

13. Our responsibility to you

If we break these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach, or of our failure to use reasonable care and skill.

We do not exclude or limit our liability where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, and for breach of your legal rights as a consumer, including your right to digital content that is of satisfactory quality, fit for purpose and as described, and to a service provided with reasonable care and skill.

If digital content we supply damages your device or other digital content that belongs to you, because we did not use reasonable care and skill, we will either repair the damage or pay you compensation.

PA24 is for your own use. We are not responsible for loss of profit, business, contracts or opportunity.

Subject to the paragraphs above, we are not responsible for:

• missed appointments, events or messages caused by your phone's settings, your internet connection, or the other services PA24 depends on;
• the content of messages you choose to send;
• decisions you make based on PA24's suggestions.

Subject to the paragraphs above, our total liability to you is limited to £100 or, if more, the amount you paid us in the 12 months before the claim.

14. Complaints and disputes

If you have a problem with PA24, please contact us first at hello@pa24.ai. We will try to put it right.

These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland, you can also bring a claim in your local courts, and you keep the protection of the mandatory rules of the law where you live.

15. Changes to these terms

We may update these terms, for example to reflect changes to PA24 or to the law. We will change the effective date at the top. If a change is significant, we will tell you in the app before it takes effect. If you do not agree, you can stop using PA24 and delete your account before the change applies.

16. Other legal terms

• We may transfer our rights and duties under these terms to another organisation. We will tell you, and it will not reduce your rights. You may not transfer your rights without our agreement.
• Nobody else has rights under these terms, except Apple as set out in section 17.
• If a court decides that part of these terms is invalid, the rest continues to apply.
• If we delay enforcing these terms, we can still enforce them later.

17. If you got PA24 from Apple's App Store

This section applies if you downloaded PA24 from the App Store. It is required by Apple.

1. Agreement. These terms are between you and us only, not Apple. We, not Apple, are solely responsible for the PA24 app and its content.
2. Licence. Your licence to use the app is non-transferable, and lets you use it on any Apple-branded products that you own or control, as permitted by the Usage Rules in Apple's terms for the App Store. The app may also be used by other accounts linked to yours through Family Sharing or volume purchasing.
3. Maintenance and support. We are solely responsible for providing any maintenance and support for the app. Apple has no obligation at all to provide maintenance or support.
4. Warranty. We are solely responsible for any product warranties, whether given by us or implied by law, to the extent they are not effectively excluded. If the app fails to meet any applicable warranty, you may tell Apple, and Apple will refund the purchase price (if any) of the app to you. To the maximum extent the law allows, Apple has no other warranty obligation for the app. Any other claims, losses, liabilities, damages, costs or expenses caused by a failure to meet a warranty are our responsibility. Nothing in this section affects your statutory rights.
5. Product claims. We, not Apple, are responsible for dealing with any claims from you or anyone else about the app, or your possession or use of it, including: (a) product liability claims; (b) any claim that the app fails to meet any legal or regulatory requirement; and (c) claims under consumer protection, privacy or similar laws.
6. Intellectual property. If anyone claims that the app, or your possession or use of it, infringes their intellectual property rights, we, not Apple, are solely responsible for investigating, defending, settling and discharging that claim.
7. Legal compliance. You confirm that you are not located in a country that is subject to a US Government embargo, or that the US Government has designated as a "terrorist supporting" country, and that you are not on any US Government list of prohibited or restricted parties.
8. Our details. Questions, complaints or claims about the app should go to BespokeWorks AI Limited, Unit 9, Magreal Industrial Estate, Freeth Street, Birmingham, B16 0QZ, or hello@pa24.ai.
9. Other terms. When you use the app, you must also comply with the terms of any other service you use with it, such as your mobile network's terms.
10. Apple as third-party beneficiary. Apple and Apple's subsidiaries are third-party beneficiaries of these terms. Once you accept these terms, Apple has the right (and is treated as having accepted the right) to enforce them against you as a third-party beneficiary.

18. Contact

BespokeWorks AI Limited, Unit 9, Magreal Industrial Estate, Freeth Street, Birmingham, B16 0QZ. Email: hello@pa24.ai.